Al Maya supermarkets launch promotion of Italian cuisine – News

The campaign was inaugurated by Giuseppe Finocchiaro, Consul General of Italy and Amedeo Scarpa, Italian Trade Commissioner in Dubai.



Al Maya Group director and partner Kamal Vachani recently announced the launch of the promotion of Italian cuisine on the occasion of the sixth “Global Week of Italian Cuisine in the World”.

“The 15-day campaign will be organized in collaboration with the Italian Embassy in the United Arab Emirates, the Italian Consulate in Dubai and the office of the Italian Commercial Agency-ITA in some supermarkets of the Al Maya group in Dubai,” said informed Vachani.

The event is a global initiative of the Italian Ministry of Foreign Affairs, aimed at promoting a wide range of “Made in Italy” food products and the heritage of Italian cuisine as distinctive signs of the country’s identity and culture. and to develop mutual trade and tourism.

The campaign was inaugurated by Giuseppe Finocchiaro, Consul General of Italy and Amedeo Scarpa, Italian Trade Commissioner in Dubai.

“The launch of the campaign in the United Arab Emirates to promote Italian food products underlines the mutual interest of the Italian Commercial Agency – ITA and the Almaya Group in jointly promoting the products and producers of excellence of the Italian agrifood sector”, Scarpa informed.

“The United Arab Emirates imported more than 180 million euros of Italian F&B products in 2020. Already in the first 7 months of 2021, the United Arab Emirates imported 130 million euros, an increase of 27, 7% compared to the same period last year.

Interest in Italian food products across the world has led the Italian government to increase its export targets to an unprecedented € 50 billion in 2021, and I expect a large part this is a direct result of the strong business relationship with the United Arab Emirates, thanks also to this promotional campaign, ”Scarpa added.

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