Plumbing Supply Leader Leverages New Revenue Strategy with Bridgeline

WOBURN, Mass., November 04, 2022 (GLOBE NEWSWIRE) — Bridgeline Digital, Inc. (NASDAQ: BLIN), announced that its AI-powered site search solution, Hawksearch, has been chosen by a leading B2B plumbing provider to provide site search, recommendations and quality improvement data for their optimally to place.

The plumbing supplier has committed to over $60,000 license for Bridgeline’s Hawksearch to power personalized recommendations and data quality enhancement capabilities. The supplier will use Hawksearch to power site search for its 28 distribution sites, 15 appliance stores, and distribution of its catalog of more than 200,000 products.

The plumbing supplier will use Hawksearch’s Optimizely B2B connector to optimize their website for search, delivering more relevant search results and personalized recommendations to increase average order value. Hawksearch’s data quality enhancement feature matches a search for a product keyword “6 inch” with products indexed as “6 inch”, “Six inch”, “1/2 foot”, etc to provide excellent results. Supplier site visitors can browse thousands of products using Hawksearch’s advanced data filtering and sorting capabilities.

Hawksearch has over a decade of experience with B2B suppliers and distributors and has a proven history of service optimally customers such as Cleaner Supply Co., electric crescentand ETC Collections.

Ari KahnCEO of Bridgeline, said, “Bridgeline is proud to continue to deliver greater value to optimally and its users. We are excited to see how Hawksearch can help this plumbing supplier succeed in their growth strategy.”

About digital bridgeline

Bridgeline helps businesses grow online revenue by increasing traffic, conversion rates, and average order value. For more information, visit


Danielle ErvinVice President of Marketing
Bridgeline Digital
[email protected]

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Source: Bridgeline Digital, Inc.

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